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I send people to this article almost daily. It is by far the most common= sales and marketing sin regardless of size of organization or industry. T= he fastest way to kill engagement and sales is to make your message about= you instead of them. Read Why Your Customers Don't Care About You. (https= ://proofpositioning.us8.list-manage.com/track/click?u=3Def7021552945f00fbe= 2f3ef31&id=3D857cdde1b1&e=3D4e96c579a1) Read The Full Article (https://proofpositioning.us8.list-manage.com/track/= click?u=3Def7021552945f00fbe2f3ef31&id=3D00cd1c3a32&e=3D4e96c579a1) Ready to uncover what truly drives your customers' decisions? Reach out to= PROOF (https://proofpositioning.us8.list-manage.com/track/click?u=3Def702= 1552945f00fbe2f3ef31&id=3D15c344318c&e=3D4e96c579a1) to discover wh= ich of your messages connect on an emotional level. =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D= =3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D Copyright =C2=A9 2025 Proof=2C All rights reserved. You have a friend on the Proof team! Our mailing address is: Proof 5600 W 95th Street Suite 201 Overland Park=2C KS 66207 USA Want to change how you receive these emails? 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=09=09=09line-height:150% !important; =09=09} }=09@media only screen and (max-width: 480px){ =09=09.mcnBoxedTextContentContainer .mcnTextContent=2C.mcnBoxedTextContent= Container .mcnTextContent p{ =09=09=09font-size:14px !important; =09=09=09line-height:150% !important; =09=09} }=09@media only screen and (max-width: 480px){ =09=09.headerContainer .mcnTextContent=2C.headerContainer .mcnTextContent= p{ =09=09=09font-size:16px !important; =09=09=09line-height:150% !important; =09=09} }=09@media only screen and (max-width: 480px){ =09=09.bodyContainer .mcnTextContent=2C.bodyContainer .mcnTextContent p{ =09=09=09font-size:16px !important; =09=09=09line-height:150% !important; =09=09} }=09@media only screen and (max-width: 480px){ =09=09.footerContainer .mcnTextContent=2C.footerContainer .mcnTextContent= p{ =09=09=09font-size:14px !important; =09=09=09line-height:150% !important; =09=09} }</style></head> <body style=3D"height: 100%;margin: 0;padding: 0;width: 100%;-ms-text-= size-adjust: 100%;-webkit-text-size-adjust: 100%;"> <!-- --> <!--[if !gte mso 9]><!----><span class=3D"mcnPreviewText" style= =3D"display:none; font-size:0px; line-height:0px; max-height:0px; max-widt= h:0px; opacity:0; overflow:hidden; visibility:hidden; mso-hide:all;">It is= by far the most common sales and marketing sin regardless of size of orga= nization or industry.</span><!--<![endif]--> <!-- --> <center> <table align=3D"center" border=3D"0" cellpadding=3D"0" cellspa= cing=3D"0" height=3D"100%" width=3D"100%" id=3D"bodyTable" style=3D"border= -collapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-s= ize-adjust: 100%;-webkit-text-size-adjust: 100%;height: 100%;margin: 0;pad= ding: 0;width: 100%;"> <tr> <td align=3D"center" valign=3D"top" id=3D"bodyCell" st= yle=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-te= xt-size-adjust: 100%;height: 100%;margin: 0;padding: 0;width: 100%;"> <!-- BEGIN TEMPLATE // --> <table border=3D"0" cellpadding=3D"0" cellspacing= =3D"0" width=3D"100%" style=3D"border-collapse: collapse;mso-table-lspace:= 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-ad= just: 100%;"> <tr> <td align=3D"center" valign=3D"top" id=3D"= templateHeader" data-template-container=3D"" style=3D"background:#transpar= ent none no-repeat center/cover;mso-line-height-rule: exactly;-ms-text-siz= e-adjust: 100%;-webkit-text-size-adjust: 100%;background-color: #transpare= nt;background-image: none;background-repeat: no-repeat;background-position= : center;background-size: cover;border-top: 0;border-bottom: 0;padding-top= : 0px;padding-bottom: 0px;"> <!--[if (gte mso 9)|(IE)]> <table align=3D"center" border=3D"0" c= ellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"width:600px;"> <tr> <td align=3D"center" valign=3D"top" wi= dth=3D"600" style=3D"width:600px;"> <![endif]--> <table align=3D"center" border=3D"0" c= ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain= er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp= ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid= th: 600px !important;"> <tr> <td valign=3D"top" class=3D"he= aderContainer" style=3D"background:transparent none no-repeat center/cover= ;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-siz= e-adjust: 100%;background-color: transparent;background-image: none;backgr= ound-repeat: no-repeat;background-position: center;background-size: cover;= border-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mc= nImageBlock" style=3D"min-width: 100%;border-collapse: collapse;mso-table-= lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-= size-adjust: 100%;"> <tbody class=3D"mcnImageBlockOuter"> <tr> <td valign=3D"top" style=3D"padding: 9px;mso-line-height-r= ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c= lass=3D"mcnImageBlockInner"> <table align=3D"left" width=3D"100%" border=3D"0" cell= padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style= =3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta= ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;= float: left;"> <tbody><tr> <td class=3D"mcnImageContent" valign=3D"top" s= tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom= : 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:= 100%;-webkit-text-size-adjust: 100%;"> <img align=3D"center" alt=3D"" src= =3D"https://gallery.mailchimp.com/ef7021552945f00fbe2f3ef31/images/c6e3ee8= e-ff01-4e2e-bb02-e8cacc7d5c76.png" width=3D"196" style=3D"max-width: 196px= ;padding-bottom: 0;display: inline !important;vertical-align: bottom;borde= r: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mo= de: bicubic;" class=3D"mcnImage"> </td> </tr> </tbody></table> </td> </tr> </tbody> </table></td> </tr> </table> <!--[if (gte mso 9)|(IE)]> </td> </tr> </table> <![endif]--> </td> </tr> <tr> <td align=3D"center" valign=3D"top" id=3D"= templateBody" data-template-container=3D"" style=3D"background:#FFFFFF non= e no-repeat center/cover;mso-line-height-rule: exactly;-ms-text-size-adjus= t: 100%;-webkit-text-size-adjust: 100%;background-color: #FFFFFF;backgroun= d-image: none;background-repeat: no-repeat;background-position: center;bac= kground-size: cover;border-top: 0;border-bottom: 0;padding-top: 0px;paddin= g-bottom: 0px;"> <!--[if (gte mso 9)|(IE)]> <table align=3D"center" border=3D"0" c= ellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"width:600px;"> <tr> <td align=3D"center" valign=3D"top" wi= dth=3D"600" style=3D"width:600px;"> <![endif]--> <table align=3D"center" border=3D"0" c= ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain= er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp= ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid= th: 600px !important;"> <tr> <td valign=3D"top" class=3D"bo= dyContainer" style=3D"background:transparent none no-repeat center/cover;m= so-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-= adjust: 100%;background-color: transparent;background-image: none;backgrou= nd-repeat: no-repeat;background-position: center;background-size: cover;bo= rder-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table bor= der=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnT= extBlock" style=3D"min-width: 100%;border-collapse: collapse;mso-table-lsp= ace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-siz= e-adjust: 100%;"> <tbody class=3D"mcnTextBlockOuter"> <tr> <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin= g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki= t-text-size-adjust: 100%;"> =09<!--[if mso]> =09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi= ng=3D"0" width=3D"100%" style=3D"width:100%;"> =09=09=09=09<tr> =09=09=09=09<![endif]--> =09=09=09 =09=09=09=09<!--[if mso]> =09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;"> =09=09=09=09<![endif]--> <table align=3D"left" border=3D"0" cellpadding=3D"0" cells= pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col= lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10= 0%;-webkit-text-size-adjust: 100%;float: left;" width=3D"100%" class=3D"mc= nTextContentContainer"> <tbody><tr> <td valign=3D"top" class=3D"mcnTextContent" style= =3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1= 8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-= size-adjust: 100%;word-break: break-word;color: #757575;font-family: Helve= tica;font-size: 16px;line-height: 150%;text-align: left;"> <strong><span style=3D"color:#000000">Your cus= tomers still don't care about you. </span></strong><br> <br> <span style=3D"color:#000000">I send people to this article almost daily.= It is by far the most common sales and marketing sin regardless of= size of organization or industry. The fastest way to kill engagement and= sales is to make your message about you instead of them. <a href=3D"= https://proofpositioning.us8.list-manage.com/track/click?u=3Def7021552945f= 00fbe2f3ef31&id=3D46c05ed786&e=3D4e96c579a1" target=3D"_blank" style=3D"m= so-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-= adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline= ;">Read Why Your Customers Don't Care About You.</a></span> </td> </tr> </tbody></table> =09=09=09=09<!--[if mso]> =09=09=09=09</td> =09=09=09=09<![endif]--> =09=09=09=09<!--[if mso]> =09=09=09=09</tr> =09=09=09=09</table> =09=09=09=09<![endif]--> </td> </tr> </tbody> </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: col= lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10= 0%;-webkit-text-size-adjust: 100%;"> <tbody class=3D"mcnImageBlockOuter"> <tr> <td valign=3D"top" style=3D"padding: 9px;mso-line-height-r= ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c= lass=3D"mcnImageBlockInner"> <table align=3D"left" width=3D"100%" border=3D"0" cell= padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style= =3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta= ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;= float: left;"> <tbody><tr> <td class=3D"mcnImageContent" valign=3D"top" s= tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom= : 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:= 100%;-webkit-text-size-adjust: 100%;"> <img align=3D"center" alt=3D"" src= =3D"https://gallery.mailchimp.com/ef7021552945f00fbe2f3ef31/images/7e2314b= e-c985-4411-b729-15c0efe2e394.jpg" width=3D"564" style=3D"max-width: 700px= ;padding-bottom: 0;display: inline !important;vertical-align: bottom;borde= r: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mo= de: bicubic;" class=3D"mcnImage"> </td> </tr> </tbody></table> </td> </tr> </tbody> </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co= llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1= 00%;-webkit-text-size-adjust: 100%;"> <tbody class=3D"mcnButtonBlockOuter"> <tr> <td style=3D"padding-top: 0;padding-right: 18px;padding-bottom= : 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju= st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"= class=3D"mcnButtonBlockInner"> <table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl= ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo= rtant;border-radius: 3px;background-color: #00ADD8;mso-table-lspace: 0pt;m= so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:= 100%;"> <tbody> <tr> <td align=3D"center" valign=3D"middle" class= =3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd= ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit= -text-size-adjust: 100%;"> <a class=3D"mcnButton " title=3D"Read The= Full Article" href=3D"https://proofpositioning.us8.list-manage.com/track/= click?u=3Def7021552945f00fbe2f3ef31&id=3Ddd05810a4b&e=3D4e96c579a1" targe= t=3D"_self" style=3D"font-weight: bold;letter-spacing: -0.5px;line-height:= 100%;text-align: center;text-decoration: none;color: #FFFFFF;mso-line-hei= ght-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100= %;display: block;">Read The Full Article</a> </td> </tr> </tbody> </table> </td> </tr> </tbody> </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c= ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:= 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;"> <tbody class=3D"mcnDividerBlockOuter"> <tr> <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa= dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk= it-text-size-adjust: 100%;"> <table class=3D"mcnDividerContent" border=3D"0" cellpaddin= g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t= op: 2px solid #EAEAEA;border-collapse: collapse;mso-table-lspace: 0pt;mso-= table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100= %;"> <tbody><tr> <td style=3D"mso-line-height-rule: exactly;-ms-tex= t-size-adjust: 100%;-webkit-text-size-adjust: 100%;"> <span></span> </td> </tr> </tbody></table> <!-- <td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;= "> <hr class=3D"mcnDividerContent" style=3D"border-bottom-col= or:none; border-left-color:none; border-right-color:none; border-bottom-wi= dth:0; border-left-width:0; border-right-width:0; margin-top:0; margin-rig= ht:0; margin-bottom:0; margin-left:0;" /> --> </td> </tr> </tbody> </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll= apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100= %;-webkit-text-size-adjust: 100%;"> <tbody class=3D"mcnTextBlockOuter"> <tr> <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin= g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki= t-text-size-adjust: 100%;"> =09<!--[if mso]> =09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi= ng=3D"0" width=3D"100%" style=3D"width:100%;"> =09=09=09=09<tr> =09=09=09=09<![endif]--> =09=09=09 =09=09=09=09<!--[if mso]> =09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;"> =09=09=09=09<![endif]--> <table align=3D"left" border=3D"0" cellpadding=3D"0" cells= pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col= lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10= 0%;-webkit-text-size-adjust: 100%;float: left;" width=3D"100%" class=3D"mc= nTextContentContainer"> <tbody><tr> <td valign=3D"top" class=3D"mcnTextContent" style= =3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1= 8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-= size-adjust: 100%;word-break: break-word;color: #757575;font-family: Helve= tica;font-size: 16px;line-height: 150%;text-align: left;"> <span style=3D"color:#000000">Ready to uncover= what truly drives your customers' decisions? <a href=3D"https://proofposi= tioning.us8.list-manage.com/track/click?u=3Def7021552945f00fbe2f3ef31&id= =3D368ecb3836&e=3D4e96c579a1" target=3D"_blank" style=3D"mso-line-height-= rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;co= lor: #007C89;font-weight: normal;text-decoration: underline;">Reach out to= PROOF</a> to discover which of your messages connect on an emotional= level.</span> </td> </tr> </tbody></table> =09=09=09=09<!--[if mso]> =09=09=09=09</td> =09=09=09=09<![endif]--> =09=09=09=09<!--[if mso]> =09=09=09=09</tr> =09=09=09=09</table> =09=09=09=09<![endif]--> </td> </tr> </tbody> </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c= ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:= 100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;"> <tbody class=3D"mcnDividerBlockOuter"> <tr> <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa= dding: 27px 18px 0px;mso-line-height-rule: exactly;-ms-text-size-adjust: 1= 00%;-webkit-text-size-adjust: 100%;"> <table class=3D"mcnDividerContent" border=3D"0" cellpaddin= g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-c= ollapse: collapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-siz= e-adjust: 100%;-webkit-text-size-adjust: 100%;"> <tbody><tr> <td style=3D"mso-line-height-rule: exactly;-ms-tex= t-size-adjust: 100%;-webkit-text-size-adjust: 100%;"> <span></span> </td> </tr> </tbody></table> <!-- <td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;= "> <hr class=3D"mcnDividerContent" style=3D"border-bottom-col= or:none; border-left-color:none; border-right-color:none; border-bottom-wi= dth:0; border-left-width:0; border-right-width:0; margin-top:0; margin-rig= ht:0; margin-bottom:0; margin-left:0;" /> --> </td> </tr> </tbody> </table></td> </tr> </table> <!--[if (gte mso 9)|(IE)]> </td> </tr> </table> <![endif]--> </td> </tr> <tr> <td align=3D"center" valign=3D"top" id=3D"= templateFooter" data-template-container=3D"" style=3D"background:#transpar= ent none no-repeat center/cover;mso-line-height-rule: exactly;-ms-text-siz= e-adjust: 100%;-webkit-text-size-adjust: 100%;background-color: #transpare= nt;background-image: none;background-repeat: no-repeat;background-position= : center;background-size: cover;border-top: 0;border-bottom: 0;padding-top= : 45px;padding-bottom: 63px;"> <!--[if (gte mso 9)|(IE)]> <table align=3D"center" border=3D"0" c= ellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"width:600px;"> <tr> <td align=3D"center" valign=3D"top" wi= dth=3D"600" style=3D"width:600px;"> <![endif]--> <table align=3D"center" border=3D"0" c= ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain= er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp= ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid= th: 600px !important;"> <tr> <td valign=3D"top" class=3D"fo= oterContainer" style=3D"background:transparent none no-repeat center/cover= ;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-siz= e-adjust: 100%;background-color: transparent;background-image: none;backgr= ound-repeat: no-repeat;background-position: center;background-size: cover;= border-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table b= order=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mc= nDividerBlock" style=3D"min-width: 100%;border-collapse: collapse;mso-tabl= e-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-tex= t-size-adjust: 100%;table-layout: fixed !important;"> <tbody class=3D"mcnDividerBlockOuter"> <tr> <td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa= dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk= it-text-size-adjust: 100%;"> <table class=3D"mcnDividerContent" border=3D"0" cellpaddin= g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t= op: 2px solid #505050;border-collapse: collapse;mso-table-lspace: 0pt;mso-= table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100= %;"> <tbody><tr> <td style=3D"mso-line-height-rule: exactly;-ms-tex= t-size-adjust: 100%;-webkit-text-size-adjust: 100%;"> <span></span> </td> </tr> </tbody></table> <!-- <td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;= "> <hr class=3D"mcnDividerContent" style=3D"border-bottom-col= or:none; border-left-color:none; border-right-color:none; border-bottom-wi= dth:0; border-left-width:0; border-right-width:0; margin-top:0; margin-rig= ht:0; margin-bottom:0; margin-left:0;" /> --> </td> </tr> </tbody> </table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1= 00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll= apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100= %;-webkit-text-size-adjust: 100%;"> <tbody class=3D"mcnTextBlockOuter"> <tr> <td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin= g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki= t-text-size-adjust: 100%;"> =09<!--[if mso]> =09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi= ng=3D"0" width=3D"100%" style=3D"width:100%;"> =09=09=09=09<tr> =09=09=09=09<![endif]--> =09=09=09 =09=09=09=09<!--[if mso]> =09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;"> =09=09=09=09<![endif]--> <table align=3D"left" border=3D"0" cellpadding=3D"0" cells= pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col= lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10= 0%;-webkit-text-size-adjust: 100%;float: left;" width=3D"100%" class=3D"mc= nTextContentContainer"> <tbody><tr> <td valign=3D"top" class=3D"mcnTextContent" style= =3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1= 8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-= size-adjust: 100%;word-break: break-word;color: #FFFFFF;font-family: Helve= tica;font-size: 12px;line-height: 150%;text-align: center;"> <span style=3D"color:#000000"><em>Copyright= =C2=A9 2025 Proof=2C All rights reserved.</em><br> You have a friend on the Proof team!<br> <br> <strong>Our mailing address is:</strong><br> <div class=3D"vcard"><span class=3D"org fn">Proof</span><div class=3D"adr"= ><div class=3D"street-address">5600 W 95th Street</div><div class=3D"exten= ded-address">Suite 201</div><span class=3D"locality">Overland Park</span>= =2C <span class=3D"region">KS</span> <span class=3D"postal-code">66207</sp= an></div><br><a href=3D"https://proofpositioning.us8.list-manage.com/vcard= ?u=3Def7021552945f00fbe2f3ef31&id=3D354ffa193c" class=3D"hcard-download">A= dd us to your address book</a></div> <br> <br> Want to change how you receive these emails?<br> You can </span><a href=3D"https://proofpositioning.us8.list-manage.com/pro= file?u=3Def7021552945f00fbe2f3ef31&id=3D354ffa193c&e=3D4e96c579a1&c=3Db00e13= 8052" style=3D"mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-w= ebkit-text-size-adjust: 100%;color: #FFFFFF;font-weight: normal;text-decor= ation: underline;"><span style=3D"color:#000000">update your preferences</= span></a><span style=3D"color:#000000"> or </span><a href=3D"https://proof= positioning.us8.list-manage.com/unsubscribe?u=3Def7021552945f00fbe2f3ef31&= id=3D354ffa193c&t=3Db&e=3D4e96c579a1&c=3Db00e138052" style=3D"mso-line-heigh= t-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;= color: #FFFFFF;font-weight: normal;text-decoration: underline;"><span styl= e=3D"color:#000000">unsubscribe from this list</span></a><br> <br> <span style=3D"color:#000000"> <a href=3D"https://login.mailchimp.com/signup/email-referral/?aid=3Def702= 1552945f00fbe2f3ef31"><img src=3D"https://cdn-images.mailchimp.com/monkey_= rewards/intuit-mc-rewards-2.png" border=3D"0" alt=3D"Email Marketing Power= ed by Mailchimp" title=3D"Mailchimp Email Marketing" width=3D"137" height= =3D"53" style=3D"max-width: 100%; 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