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Hi, this is Ray.

I have a confession to make: I once forgot my own Wi-Fi password=E2=80=A6 t=
wice=E2=80=A6 in one day. Before you judge me, just know I also once forgot=
 where I left my _phone_ while I was using it as a flashlight to look for m=
y phone.

Apparently, my brain is the free trial version of a mind, with limited stor=
age and no refund policy.

But here=E2=80=99s the twist: it=E2=80=99s not just me. Your brain does the=
 same thing. We all live under the tyranny of something called **The Forget=
ting Curve**, discovered by a 19th-century German psychologist named Herman=
n Ebbinghaus, who apparently had way too much free time and a love for nons=
ense syllables.

He found that after learning something new, people forget about **50% of it=
 within an hour**, **70% after a day**, and **90% after a week** unless the=
y actively review it. Basically, your memory treats new knowledge like left=
over pizza: good at first, questionable by morning.

### **Why Your Brain =E2=80=9CDeletes=E2=80=9D Stuff on Purpose**

Here=E2=80=99s the thing. Forgetting isn=E2=80=99t a bug. It=E2=80=99s a **=
feature**.

Your brain=E2=80=99s job isn=E2=80=99t to store everything. It=E2=80=99s to=
 filter what matters. Think of it like your phone auto-clearing old downloa=
ds so you don=E2=80=99t fill your storage with cat memes and screenshots of=
 bad Wi-Fi passwords (again, guilty).

When you don=E2=80=99t revisit something, your brain assumes it wasn=E2=80=
=99t important and hits delete. That=E2=80=99s why [Ebbinghaus=E2=80=99s or=
iginal research](https://www.simplypsychology.org/ebbinghaus-forgetting-cur=
ve.html) showed such a steep decline. The memory wasn=E2=80=99t =E2=80=9Clo=
st.=E2=80=9D It was just unlabeled junk.

But when you **review information right before you forget it**, your brain =
flags it as valuable. It literally rewires your neurons, strengthening conn=
ections each time, like upgrading from =E2=80=9Ctemporary cache=E2=80=9D to=
 =E2=80=9Csolid-state drive.=E2=80=9D

This process is called **spaced repetition**, and it=E2=80=99s one of the m=
ost scientifically validated learning techniques ever discovered.

### **The Science of Beating the Curve**

Spaced repetition works by spacing out your reviews, each one a little furt=
her apart, just as your brain is about to forget. You=E2=80=99re basically =
playing chicken with your own memory.

The original [studies on distributed practice](https://www.apa.org/science/=
about/psa/2009/06/science-brief) show that reviewing material at increasing=
 intervals (for example, 1 day, 3 days, 7 days, 14 days) can multiply reten=
tion by several times compared to traditional cramming.

In one [meta-analysis from the University of California](https://escholarsh=
ip.org/uc/item/8w76f5ng), students who used spaced repetition retained _twi=
ce_ as much information after a month compared to those who reviewed everyt=
hing once. That=E2=80=99s like doubling your brain=E2=80=99s RAM just by pl=
anning your study schedule.

And unlike cramming, which feels productive but evaporates faster than my w=
illpower near a plate of tacos, spaced repetition actually builds **long-te=
rm memory**.

# **From our partners at 1440 Media:**

### The Daily Newsletter for Intellectually Curious Readers

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[Join for free today!](https://l.join1440.com/bh?utm_source=3Dbeehiiv&utm_m=
edium=3Dcpc&utm_campaign=3DOUJ3WQLIXC&utm_content=3Dprospecting_turtleneck&=
_bhiiv=3Dopp_2c6cf9e6-9efd-492b-bcf5-145226d33ecf_1b75ca79&bhcl_id=3De00cc1=
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9-9dab-4cd5-a103-e1c41397edfd)

### **Why We Still Cram (Even Though We Know It Doesn=E2=80=99t Work)**

Because cramming feels _good_. You feel busy. You feel like Neo in the Matr=
ix downloading kung fu. But your brain isn=E2=80=99t downloading=E2=80=A6 i=
t=E2=80=99s just **buffering**.

Psychologists call this **fluency illusion**=E2=80=A6 the mistaken belief t=
hat because you recognize something now, you=E2=80=99ll remember it later. =
But recognition is not recall. Recognizing your ex=E2=80=99s name doesn=E2=
=80=99t mean you remember their birthday (trust me, you don=E2=80=99t want =
to test that theory).

### **How to Outsmart the Curve (Without Feeling Like a Robot)**

Here=E2=80=99s how to put spaced repetition to work in your actual, chaotic=
, human life:

#### **1. Use the =E2=80=9C1-3-7-14=E2=80=9D Rule**

Review what you learned after 1 day, 3 days, 7 days, and 14 days. It=E2=80=
=99s simple, easy to track, and surprisingly powerful.

#### **2. Use Tools That Think For You**

Apps like [Anki](https://apps.ankiweb.net/), [RemNote](https://www.remnote.=
com/), or [Brainscape](https://www.brainscape.com/) automate spaced repetit=
ion. They predict when you=E2=80=99re about to forget something and schedul=
e reviews accordingly. It=E2=80=99s like having a personal trainer for your=
 hippocampus.

#### **3. Mix It Up**

Combine facts with **application**. Don=E2=80=99t just reread. Solve proble=
ms, quiz yourself, or explain the topic out loud (we=E2=80=99ll talk about =
that in our upcoming =E2=80=9CRubber Duck Effect=E2=80=9D issue). When you =
vary how you review, your brain builds richer memory networks.

#### **4. Sleep On It**

Literally. Studies show [memory consolidation happens during sleep](https:/=
/www.scientificamerican.com/article/how-sleep-helps-us-learn/), especially =
during slow-wave and REM cycles. So when you study, then sleep, you=E2=80=
=99re letting your brain =E2=80=9Creplay=E2=80=9D the lesson overnight.

#### **5. Forget on Purpose**

Let some forgetting happen before you review. Counterintuitive, but true. M=
ild forgetting forces your brain to work harder to recall, and that extra e=
ffort cements the memory.

### **The =E2=80=9CEbbinghaus Hack=E2=80=9D for Real Life**

You don=E2=80=99t need a PhD to use this. Just schedule reviews right befor=
e your memory curve nosedives. For example, if you=E2=80=99re learning Ital=
ian (and keep mixing up _pesce_ and _peach_ like I do), here=E2=80=99s how =
it might look:

* Day 1: Learn =E2=80=9Cpesce =3D fish.=E2=80=9D

* Day 2: Review it briefly.

* Day 4: Quiz yourself again.

* Day 8: Try using it in a sentence.

* Day 15: Teach it to someone or record yourself saying it.

Each time, you=E2=80=99re telling your brain, =E2=80=9CHey, this word matte=
rs.=E2=80=9D Soon, it stops forgetting it.

### **The Bigger Lesson: Forgetting Isn=E2=80=99t Failure**

If you forget, it doesn=E2=80=99t mean you=E2=80=99re bad at learning. It m=
eans you=E2=80=99re _normal_. The real trick is understanding your brain=E2=
=80=99s rhythm, learning when to remind it before it forgets.

Ebbinghaus may not have had TikTok, but he did leave us a truth worth remem=
bering:

Learning isn=E2=80=99t about cramming more in. It=E2=80=99s about keeping w=
hat matters from leaking out.

So if you remember one thing from this article=E2=80=A6 well, let=E2=80=99s=
 be honest, you probably won=E2=80=99t. But if you review it tomorrow, mayb=
e you will.

**Stay curious,**

**Ray**

=E2=80=94=E2=80=94=E2=80=94

You are reading a plain text version of this post. For the best experience,=
 copy and paste this link in your browser to view the post online:
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body class=3D"a" style=3D"margin:0px auto;padding:0px;word-wrap:normal;word=
-spacing:normal;background-color:#0C4D94;"><div role=3D"article" aria-roled=
escription=3D"email" aria-label=3D"email_name" lang=3D"en" style=3D"font-si=
ze:1rem"><div style=3D"display:none;max-height:0px;overflow:hidden;"> Why y=
our brain deletes knowledge faster than your browser history, and how space=
d repetition makes learning stick for life. &#160;&#8204;&#160;&#8204;&#160=
;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#=
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&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
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#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#820=
4;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#=
8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160=
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204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;=
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&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#82=
04;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&=
#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#16=
0;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&=
#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#8204;&#160;&#820=
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#8204;&#160;&#8204; </div><table role=3D"none" width=3D"100%" border=3D"0" =
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"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><t=
r><td align=3D"center" valign=3D"top" style=3D"border-width:0px 0px 0px 0px=
;border-style: solid; border-color: #030712FF;border-radius:24px 24px 0px 0=
px;background-color:#FFFFFF;" class=3D"c"><table role=3D"none" width=3D"100=
%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr id=
=3D"header"><td style=3D"padding:15px 15px 0px 15px;"><div style=3D"padding=
-top:0px;padding-right:0px;padding-bottom:20px;padding-left:0px;"><table ro=
le=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0" cellpadding=3D"0"=
 align=3D"center"><tr><td class=3D"f" align=3D"right" valign=3D"top"><p> Oc=
tober 17, 2025 &nbsp; | &nbsp; <a href=3D"https://link.mail.beehiiv.com/ss/=
c/u001.BrPy2RR0TiWXGw7WnAV0HaOdIaVVtntXayrgvaL6RFvVuJls7P1C5qGOjyjh0rW7Qe_j=
vpKr6eTAP4_QaYQm-DkWmqS8SBKgI8MYvfTxUK3KtQBGfAbRsSyEJqJ9YyG2x_1jjLRQOFRwmhf=
P7kFiPtpUosvkRfYFYZZvMMQQQq4Rro5gpwxsEldmBETj-byzOhVfzFvdDoHIIRfQI7XORaMzLS=
R4W336Ls6PwllbgcRKX2y99yjnbiS07gG4VD27NRM6MPII7XhW0Sd8S2C4ZLSvTA3AUCzIJLpbZ=
gVB7plXDoQA8CojWxIsUseAcehaUP3UW2RjvAlZZCPk-O2axeLbKi10NQAN94GxSrrATZtD_nZ1=
zZT4_0hAZpEhBZo3CZQ6S98jE2dVrhctNMhjfnvaY5Hwz1z0cjHp3-0c4lNh3RzcwkHqRafee8X=
3qT-2X5u5jZPQW9nAx0UnO6Qfmz5BUhbOpEKjLDIBI-j6-D-ZWLc6lxlRVRpFQpden3XQ84wv1s=
sJ8rzPYl98IJD9uhhwfckW7krTKclmIf8rd6N_JvufRnV9b5x-LaGWxnvmCGZIEdljFUi0eib2s=
gWaYeEVZY9cN0bAqGE2ExAAkOgHhoCsZ8FofNUbD2px1oC57ATzFeRUSB5cGuyMsAyDaQ5zsYXf=
IxPqdLZrN7LI3ZjLvviL6l_x6ZwiUe6NdjdeO9rV7w6NqF3nwoUvOTfLl9L6Bl-UiZPAUFNIGvy=
J-B_FGdx6yjabfGrbnQ6E3E6jyj4a47KJia8PskwtivkSBrOtt9Lj5EbCeFnOddqBjnvljh43MA=
ZgjRYOOSkysg3VOkQKMldF6FveaYfWOQcEXGRpA_3g2Jd3UugbFSTvoq1sJ4mACdDpuKw9dKlLU=
c9repOI-MttNFic1ZV7Y4V1ug/4kt/0w6LgzVgTyKrNjd_xevd-g/h0/h001.dJJKcDsTncsuP0=
y-g7uHFV_r32qFLJBuq54wnD-TGjU"><span class=3D"translation_missing" title=3D=
"translation missing: en.templates.posts.email.header.read_online">Read Onl=
ine</span></a></p></td></tr><tr><td class=3D"dd" align=3D"center" valign=3D=
"top" style=3D"padding:15px 0;"><table role=3D"none" width=3D"100%" border=
=3D"0" cellspacing=3D"0" cellpadding=3D"0" align=3D"center"><tr><td align=
=3D"center" valign=3D"top"><h1 style=3D"text-align:left;font-family:'Trebuc=
het MS','Lucida Grande',Tahoma,sans-serif;font-weight:400;font-size:32px;co=
lor:#2A2A2A;padding:2px 0;line-height:38px;"> The =E2=80=9CForgetting Curve=
=E2=80=9D and How to Outsmart It </h1><p style=3D"text-align:left;font-fami=
ly:'Helvetica',Arial,sans-serif;font-weight:normal;font-size:20px;color:#3E=
3E3E;padding:5px 0;line-height:24px;"> Why your brain deletes knowledge fas=
ter than your browser history, and how spaced repetition makes learning sti=
ck for life. </p></td></tr></table></td></tr><tr><td style=3D"line-height:0=
;"><div data-open-tracking=3D"true"> <img src=3D"https://link.mail.beehiiv.=
com/ss/o/u001.Udn28rEZCa-F7Xp5Xumdpg/4kt/0w6LgzVgTyKrNjd_xevd-g/ho.gif" alt=
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adding-top:0 !important;padding-bottom:0 !important;padding-right:0 !import=
ant;padding-left:0 !important;"/> </div></td></tr></table></div></td></tr><=
tr id=3D"content-blocks"><td class=3D"email-card-body" align=3D"center" val=
ign=3D"top" style=3D"padding-bottom:15px;"><table role=3D"none" width=3D"10=
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td align=3D"center" valign=3D"top" style=3D"padding: 20px 15px 20px;" class=
=3D"dd"><table role=3D"none" border=3D"0" cellspacing=3D"0" cellpadding=3D"=
0" style=3D"margin: 0 auto 0 auto"><tr><td align=3D"center" valign=3D"top" =
style=3D"width:300px;"><p style=3D"opacity: 0.8;"><b>In partnership with</b=
></p></td></tr><tr><td align=3D"center" valign=3D"top" style=3D"width:300px=
;"><a href=3D"https://link.mail.beehiiv.com/ss/c/u001.XNCP3U2yiVgkorTY7FgDG=
64nr3OFThVdRHf64u1TMBP1wi0WCO76zDbJuJQfDjEuXPtIN0A2DPE_Ze26CQTxBwvqajyQuid0=
cWt82UL72PElhoEgNUj2FbKYsdCNqpTjIh0agOq-MB574nindIQtiJhWqwHdMg2XPfyafWcOs0V=
pRgFalIX9nn7fL5O6727Yuo4gfD_uY7VUIaZigBOawfbM7pzXyuqtPcDFrgTnID5aj4o0KmdIRc=
_p_np1GgEiuqXGtC1WOAiDccPCv9M-ADkRWyrIWidZC4EcJ2IN649MsaDc1JSyIyrK39GrajPzc=
WT40KkYVq3Mvdtc2hTdsq2cB-PPfAL6VesXW-kdj9uvB2hyjlMcDIXd-1xVFxFUuuSjJRi237Pa=
CLU609Cgqq6gWi0Dsnw3VRcl4RDO-41watHBobwmBnS_e_AvcBCQrgHxLL-1gXrjNeto6W33Gg/=
4kt/0w6LgzVgTyKrNjd_xevd-g/h1/h001.BOO9OdOSFP9kwKXG9XYCyEDHtI5OOWyd5LMKIcxn=
tJs" target=3D"_blank" rel=3D"noopener noreferrer nofollow" style=3D"text-d=
ecoration:none;"><img src=3D"https://beehiiv-images-production.s3.amazonaws=
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class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Hi, this is Ra=
y. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 1=
5px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt=
:150.0%;"> I have a confession to make: I once forgot my own Wi-Fi password=
=E2=80=A6 twice=E2=80=A6 in one day. Before you judge me, just know I also =
once forgot where I left my <i>phone</i> while I was using it as a flashlig=
ht to look for my phone. </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Apparently, my brain is the free trial ve=
rsion of a mind, with limited storage and no refund policy. </p></td></tr><=
tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:lef=
t;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> But her=
e=E2=80=99s the twist: it=E2=80=99s not just me. Your brain does the same t=
hing. We all live under the tyranny of something called <b>The Forgetting C=
urve</b>, discovered by a 19th-century German psychologist named Hermann Eb=
binghaus, who apparently had way too much free time and a love for nonsense=
 syllables. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padd=
ing:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-h=
eight-alt:150.0%;"> He found that after learning something new, people forg=
et about <b>50% of it within an hour</b>, <b>70% after a day</b>, and <b>90=
% after a week</b> unless they actively review it. Basically, your memory t=
reats new knowledge like leftover pizza: good at first, questionable by mor=
ning. </p></td></tr><tr><td id=3D"why-your-brain-deletes-stuff-on-pur" clas=
s=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:n=
ormal;padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-we=
ight:normal;mso-line-height-alt:125.0%;"><b>Why Your Brain =E2=80=9CDeletes=
=E2=80=9D Stuff on Purpose</b></h3></td></tr><tr><td class=3D"dd" align=3D"=
left" style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p =
style=3D"mso-line-height-alt:150.0%;"> Here=E2=80=99s the thing. Forgetting=
 isn=E2=80=99t a bug. It=E2=80=99s a <b>feature</b>. </p></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Your brain=E2=
=80=99s job isn=E2=80=99t to store everything. It=E2=80=99s to filter what =
matters. Think of it like your phone auto-clearing old downloads so you don=
=E2=80=99t fill your storage with cat memes and screenshots of bad Wi-Fi pa=
sswords (again, guilty). </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> When you don=E2=80=99t revisit something,=
 your brain assumes it wasn=E2=80=99t important and hits delete. That=E2=80=
=99s why <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.=
XYGPkJlxZ4uLOjEH513442VdHZa-LbSzdDtl-UyvN_sN6TMx-6nIvYIvuFmaxaxCnx2UkTxxrWU=
dJrsXXO4dNOQLhjUvbhHBS5j06XB3C-5SScGlPDz2w1SXF9fVARlqibJN5VnltwnU4YLBqv0aaN=
EN1mcWAC7ulD1xFGbx4vvabmhTzJOFibUAJQFtJ6qAF0f0ZRiUPW6DssWM_5z5fy_Rde3em1y_2=
0IkwoNiQpKWv_aEXNug9hCH4otFCqzoOTrqOmVzvgbrlVngibg-JpKmx_G3lvBfp3s-8CzYfQ5E=
Y7K0ayAAsVUgi1mPCgJm/4kt/0w6LgzVgTyKrNjd_xevd-g/h2/h001.coAHTZFPvobk40xzNyO=
4ZUn17s5ATVUL_aL3vmMCmGk" target=3D"_blank" rel=3D"noopener noreferrer nofo=
llow"><span>Ebbinghaus=E2=80=99s original research</span></a> showed such a=
 steep decline. The memory wasn=E2=80=99t =E2=80=9Clost.=E2=80=9D It was ju=
st unlabeled junk. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=
=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"ms=
o-line-height-alt:150.0%;"> But when you <b>review information right before=
 you forget it</b>, your brain flags it as valuable. It literally rewires y=
our neurons, strengthening connections each time, like upgrading from =E2=
=80=9Ctemporary cache=E2=80=9D to =E2=80=9Csolid-state drive.=E2=80=9D </p>=
</td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;tex=
t-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%=
;"> This process is called <b>spaced repetition</b>, and it=E2=80=99s one o=
f the most scientifically validated learning techniques ever discovered. </=
p></td></tr><tr><td id=3D"the-science-of-beating-the-curve" class=3D"dd" al=
ign=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;paddi=
ng:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:normal=
;mso-line-height-alt:125.0%;"><b>The Science of Beating the Curve</b></h3><=
/td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text=
-align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;=
"> Spaced repetition works by spacing out your reviews, each one a little f=
urther apart, just as your brain is about to forget. You=E2=80=99re basical=
ly playing chicken with your own memory. </p></td></tr><tr><td class=3D"dd"=
 align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-=
word;"><p style=3D"mso-line-height-alt:150.0%;"> The original <a class=3D"l=
ink" href=3D"https://link.mail.beehiiv.com/ss/c/u001.XYGPkJlxZ4uLOjEH513440=
LHeie4cSEaBkQcXCOqe4nNicUV0FKfIv3tipq1dLA16kwyOL7uuqykO4211iB4LC6YQw43QaSnv=
p7k-OOrkyu2ji2h-Y7SLbSU53YSTPtbXQJ1B0DU6P1ZrgqwaE6sFG3-Qvapx2A37KDdFUzChuEx=
l-9rNMLZC5Co1LWrZlUqMzBNYowEEGWOwQi-2Qj9W4ssDDsClKwlqK0dAB_uthDhPcppSwC0I1K=
ciF2cKDmyHcJ1njJRIKDlIDC9jAkipi03yaeTapOy0CbhAJa9hISci15nunw7o71ZHR5qCawh/4=
kt/0w6LgzVgTyKrNjd_xevd-g/h3/h001.37jF7GTEqjQ_jI0lk8esfARvaJPx-8E5yz5L0oMAn=
Hs" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>studies on=
 distributed practice</span></a> show that reviewing material at increasing=
 intervals (for example, 1 day, 3 days, 7 days, 14 days) can multiply reten=
tion by several times compared to traditional cramming. </p></td></tr><tr><=
td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;wo=
rd-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> In one <a c=
lass=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.F_bJvT55iWTL4=
tMxtqtFEr8RFephBHCrBkCMDDhQKd6RvfYTcs1r4XlU4XTqha_stACsL4pkANSqiqKl8VZ1H-yC=
FVTq2QiwftSRJIXh7qtEL9Dz9lbjIFRhSjWdcipBLyTIIeLEy14WLaYN680b3dv2PFSw6cnHw3r=
KEtrAXOMlMo4fIi5iD6oUNxKIrEgr5XOjE_qqsiJQ54xisTAxFRin3BIpHe6jp47Pd44UkfJPHV=
9_NBa-UjFYIe3uagtzOKe-1v_JABhtJ1btAR8gUUF4mTF8cavuDPQEzLFFgZ4/4kt/0w6LgzVgT=
yKrNjd_xevd-g/h4/h001.n7G2FcpUa4uUeLxY74_agJoEXY91vSiZRl4lUGmaDzY" target=
=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>meta-analysis from t=
he University of California</span></a>, students who used spaced repetition=
 retained <i>twice</i> as much information after a month compared to those =
who reviewed everything once. That=E2=80=99s like doubling your brain=E2=80=
=99s RAM just by planning your study schedule. </p></td></tr><tr><td class=
=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break=
:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> And unlike cramming=
, which feels productive but evaporates faster than my willpower near a pla=
te of tacos, spaced repetition actually builds <b>long-term memory</b>. </p=
></td></tr><tr><td id=3D"from-our-partners-at-1440-media" class=3D"dd" alig=
n=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding=
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so-line-height-alt:175.0%;"><b>From our partners at 1440 Media:</b></h1></t=
d></tr><tr><td id=3D"the-daily-newsletter-for-intellectu" class=3D"dd" alig=
n=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding=
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so-line-height-alt:125.0%;">The Daily Newsletter for Intellectually Curious=
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1.Zfn5mPA0zkiDmG_99t5OZA_YvZIpAW4hXPspV-1b-YU" target=3D"_blank" rel=3D"noo=
pener noreferrer nofollow"><span>Join for free today!</span></a></p></td></=
tr><tr><td id=3D"why-we-still-cram-even-though-we-kn" class=3D"dd" align=3D=
"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding:0px=
 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:normal;mso-l=
ine-height-alt:125.0%;"><b>Why We Still Cram (Even Though We Know It Doesn=
=E2=80=99t Work)</b></h3></td></tr><tr><td class=3D"dd" align=3D"left" styl=
e=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"m=
so-line-height-alt:150.0%;"> Because cramming feels <i>good</i>. You feel b=
usy. You feel like Neo in the Matrix downloading kung fu. But your brain is=
n=E2=80=99t downloading=E2=80=A6 it=E2=80=99s just <b>buffering</b>. </p></=
td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-=
align:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"=
> Psychologists call this <b>fluency illusion</b>=E2=80=A6 the mistaken bel=
ief that because you recognize something now, you=E2=80=99ll remember it la=
ter. But recognition is not recall. Recognizing your ex=E2=80=99s name does=
n=E2=80=99t mean you remember their birthday (trust me, you don=E2=80=99t w=
ant to test that theory). </p></td></tr><tr><td id=3D"how-to-outsmart-the-c=
urve-without-f" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:#=
2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;"><h3 style=3D"c=
olor:#2A2A2A;font-weight:normal;mso-line-height-alt:125.0%;"><b>How to Outs=
mart the Curve (Without Feeling Like a Robot)</b></h3></td></tr><tr><td cla=
ss=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-bre=
ak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Here=E2=80=99s ho=
w to put spaced repetition to work in your actual, chaotic, human life: </p=
></td></tr><tr><td id=3D"1-use-the-13714-rule" class=3D"dd" align=3D"left" =
valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding:0px 15px;t=
ext-align:left;"><h4 style=3D"color:#2A2A2A;font-weight:normal;mso-line-hei=
ght-alt:112.5%;"><b>1. Use the =E2=80=9C1-3-7-14=E2=80=9D Rule</b></h4></td=
></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-al=
ign:left;word-break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> =
Review what you learned after 1 day, 3 days, 7 days, and 14 days. It=E2=80=
=99s simple, easy to track, and surprisingly powerful. </p></td></tr><tr><t=
d id=3D"2-use-tools-that-think-for-you" class=3D"dd" align=3D"left" valign=
=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-al=
ign:left;"><h4 style=3D"color:#2A2A2A;font-weight:normal;mso-line-height-al=
t:112.5%;"><b>2. Use Tools That Think For You</b></h4></td></tr><tr><td cla=
ss=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-bre=
ak:break-word;"><p style=3D"mso-line-height-alt:150.0%;"> Apps like <a clas=
s=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.yT0KZi6SIuaDVw95=
xEZy6UxL6RuWPjzBoqucGGPJTeFrPzzgB0TP_AG7My5HUk5MzJbt2nZvxvFpcMHLxw4pgla_4ln=
L9F12AEu6kzhAIXpWKu4bKjnjSlhc6Ibzq-Vp5BrJF8otoVlFrsStlfibfPjvXuNXJdccPWsMq6=
WaHmBQI9zwTFwRejngxlDln3UI6qiPqzcqoYjZNcVJF_zqh6DwQQ4iw_wzqDjWMhPHV25R8Q8dJ=
wepXpr40ksVvrG1-n7vF7v5fjUsksT-pyed2g/4kt/0w6LgzVgTyKrNjd_xevd-g/h8/h001.NU=
pbI1F-RiGsNI2w9egFxvvjYCDollTpAIkScRuSInU" target=3D"_blank" rel=3D"noopene=
r noreferrer nofollow"><span>Anki</span></a>, <a class=3D"link" href=3D"htt=
ps://link.mail.beehiiv.com/ss/c/u001.XYGPkJlxZ4uLOjEH513442MHX9Bv0AB-PJs4yV=
xTg8RTMlDy1h_je2-_1Z-HtBBhJIiCHOOz2TW4fjA72qv10bF5QYeYBswZ7IwRP_ELrkER7Js3Z=
bfj5UCpKDRXp2qv9kNykkz1nyeDPqhhLBfGfLQZ-ydDYqgABqhXuk8ETCOas2be5fx-rpJbd8Dm=
qSjOAEiB1ZHJi5pRzUUUtgH8T2_eELZphbsw814hi_kN7OUG8Lyr3mpBJ3N-sUy6RzU_n7WXOVb=
69WPAc8-E7P3C3A/4kt/0w6LgzVgTyKrNjd_xevd-g/h9/h001.YJMV9c0hv-ruaLkggcTYGmf1=
AVYv7_eliJpPz-YZYvc" target=3D"_blank" rel=3D"noopener noreferrer nofollow"=
><span>RemNote</span></a>, or <a class=3D"link" href=3D"https://link.mail.b=
eehiiv.com/ss/c/u001.XYGPkJlxZ4uLOjEH513449srJ5zBDJoFCgc3SFiPAAmvs41uKcTTxy=
eaL4ZJ3AkzbjfZmuI7yFQqtWJJWbk_wBUdx3STjAsiSP2YfPJFCmalw4NYwNRKHDbSvwc0x0C7r=
XOiL5ZVPyyX4oZTfyMFfg2Akf4OBjGwfFQDZlb0hm-0UTB6Zbg07cUXMLcidhTkINuNBUy0rUf6=
Dc1o1NdD1yCR-FyIZqJc3PFdpADeeEh3v83VGLZ4QrzMSok962qz_hEA9209udLS_pXPpj8FoQ/=
4kt/0w6LgzVgTyKrNjd_xevd-g/h10/h001.UUdXUuikP4BV9f0YEGcfgzd2ozPwNodKBa8jWOk=
0z9c" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><span>Brainsca=
pe</span></a> automate spaced repetition. They predict when you=E2=80=99re =
about to forget something and schedule reviews accordingly. It=E2=80=99s li=
ke having a personal trainer for your hippocampus. </p></td></tr><tr><td id=
=3D"3-mix-it-up" class=3D"dd" align=3D"left" valign=3D"top" style=3D"color:=
#2A2A2A;font-weight:normal;padding:0px 15px;text-align:left;"><h4 style=3D"=
color:#2A2A2A;font-weight:normal;mso-line-height-alt:112.5%;"><b>3. Mix It =
Up</b></h4></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0=
px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height=
-alt:150.0%;"> Combine facts with <b>application</b>. Don=E2=80=99t just re=
read. Solve problems, quiz yourself, or explain the topic out loud (we=E2=
=80=99ll talk about that in our upcoming =E2=80=9CRubber Duck Effect=E2=80=
=9D issue). When you vary how you review, your brain builds richer memory n=
etworks. </p></td></tr><tr><td id=3D"4-sleep-on-it" class=3D"dd" align=3D"l=
eft" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding:0px 1=
5px;text-align:left;"><h4 style=3D"color:#2A2A2A;font-weight:normal;mso-lin=
e-height-alt:112.5%;"><b>4. Sleep On It</b></h4></td></tr><tr><td class=3D"=
dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:bre=
ak-word;"><p style=3D"mso-line-height-alt:150.0%;"> Literally. Studies show=
 <a class=3D"link" href=3D"https://link.mail.beehiiv.com/ss/c/u001.XYGPkJlx=
Z4uLOjEH513445s8B3-N1SaNGD1Sx1pTZ1NNHygTltmYfcQ4z9fT5mMztFvy54JLGBHrfkQbCsH=
u6Xx5_0y5TrAEh0ypozoUl1_NjsvU17SNP6O48Z-aPd4o1oClK3J2JPA7Uusr2v1V1k9PDO_nuK=
9cZ9aKKAHMiNDICoZBJRBo1EdJQAbPwke5YvbKhat4nZZcatU8OsqSr88j4At8acjjgmNTCcq58=
aZ_jYxtM4JFJx_2LYejdJSx9Ri69tpTj-MfPwERITuI4ZCl8iXhJWeWW42KbEV-y4iu42BPLYcc=
D-K9dVQx3Tid/4kt/0w6LgzVgTyKrNjd_xevd-g/h11/h001.aBgHLI4G0pBORM62Sacl_asGwZ=
DdKFviXb-VC0QX4ws" target=3D"_blank" rel=3D"noopener noreferrer nofollow"><=
span>memory consolidation happens during sleep</span></a>, especially durin=
g slow-wave and REM cycles. So when you study, then sleep, you=E2=80=99re l=
etting your brain =E2=80=9Creplay=E2=80=9D the lesson overnight. </p></td><=
/tr><tr><td id=3D"5-forget-on-purpose" class=3D"dd" align=3D"left" valign=
=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padding:0px 15px;text-al=
ign:left;"><h4 style=3D"color:#2A2A2A;font-weight:normal;mso-line-height-al=
t:112.5%;"><b>5. Forget on Purpose</b></h4></td></tr><tr><td class=3D"dd" a=
lign=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break-wo=
rd;"><p style=3D"mso-line-height-alt:150.0%;"> Let some forgetting happen b=
efore you review. Counterintuitive, but true. Mild forgetting forces your b=
rain to work harder to recall, and that extra effort cements the memory. </=
p></td></tr><tr><td id=3D"the-ebbinghaus-hack-for-real-life" class=3D"dd" a=
lign=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:normal;padd=
ing:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight:norma=
l;mso-line-height-alt:125.0%;"><b>The =E2=80=9CEbbinghaus Hack=E2=80=9D for=
 Real Life</b></h3></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"p=
adding:0px 15px;text-align:left;word-break:break-word;"><p style=3D"mso-lin=
e-height-alt:150.0%;"> You don=E2=80=99t need a PhD to use this. Just sched=
ule reviews right before your memory curve nosedives. For example, if you=
=E2=80=99re learning Italian (and keep mixing up <i>pesce</i> and <i>peach<=
/i> like I do), here=E2=80=99s how it might look: </p></td></tr><tr><td sty=
le=3D"padding-bottom:12px;padding-left:37px;padding-right:27px;padding-top:=
12px;" class=3D"ee"><div style=3D"margin-left:0px;" class=3D"edm_outlooklis=
t"><ul style=3D"font-weight:normal;list-style-type:disc;margin-bottom:12px =
!important;margin-top:12px !important;padding:0px 0px 0px 0px;"><li class=
=3D"listItem ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;tex=
t-align:left;word-break:break-word;"> Day 1: Learn =E2=80=9Cpesce =3D fish.=
=E2=80=9D </p></li><li class=3D"listItem ultext"><p style=3D"mso-line-heigh=
t-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Day 2: Re=
view it briefly. </p></li><li class=3D"listItem ultext"><p style=3D"mso-lin=
e-height-alt:150.0%;padding:0px;text-align:left;word-break:break-word;"> Da=
y 4: Quiz yourself again. </p></li><li class=3D"listItem ultext"><p style=
=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;word-break:break=
-word;"> Day 8: Try using it in a sentence. </p></li><li class=3D"listItem =
ultext"><p style=3D"mso-line-height-alt:150.0%;padding:0px;text-align:left;=
word-break:break-word;"> Day 15: Teach it to someone or record yourself say=
ing it. </p></li></ul></div></td></tr><tr><td class=3D"dd" align=3D"left" s=
tyle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Each time, you=E2=80=99re telling your br=
ain, =E2=80=9CHey, this word matters.=E2=80=9D Soon, it stops forgetting it=
. </p></td></tr><tr><td id=3D"the-bigger-lesson-forgetting-isnt-f" class=3D=
"dd" align=3D"left" valign=3D"top" style=3D"color:#2A2A2A;font-weight:norma=
l;padding:0px 15px;text-align:left;"><h3 style=3D"color:#2A2A2A;font-weight=
:normal;mso-line-height-alt:125.0%;"><b>The Bigger Lesson: Forgetting Isn=
=E2=80=99t Failure</b></h3></td></tr><tr><td class=3D"dd" align=3D"left" st=
yle=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=3D=
"mso-line-height-alt:150.0%;"> If you forget, it doesn=E2=80=99t mean you=
=E2=80=99re bad at learning. It means you=E2=80=99re <i>normal</i>. The rea=
l trick is understanding your brain=E2=80=99s rhythm, learning when to remi=
nd it before it forgets. </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"> Ebbinghaus may not have had TikTok, but h=
e did leave us a truth worth remembering: </p></td></tr><tr><td class=3D"dd=
" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-break:break=
-word;"><p style=3D"mso-line-height-alt:150.0%;"> Learning isn=E2=80=99t ab=
out cramming more in. It=E2=80=99s about keeping what matters from leaking =
out. </p></td></tr><tr><td class=3D"dd" align=3D"left" style=3D"padding:0px=
 15px;text-align:left;word-break:break-word;"><p style=3D"mso-line-height-a=
lt:150.0%;"> So if you remember one thing from this article=E2=80=A6 well, =
let=E2=80=99s be honest, you probably won=E2=80=99t. But if you review it t=
omorrow, maybe you will. </p></td></tr><tr><td class=3D"dd" align=3D"left" =
style=3D"padding:0px 15px;text-align:left;word-break:break-word;"><p style=
=3D"mso-line-height-alt:150.0%;"><b>Stay curious,</b></p></td></tr><tr><td =
class=3D"dd" align=3D"left" style=3D"padding:0px 15px;text-align:left;word-=
break:break-word;"><p style=3D"mso-line-height-alt:150.0%;"><b>Ray</b></p><=
/td></tr></table></td></tr></table></td></tr><tr><td align=3D"center" valig=
n=3D"top"><table role=3D"none" width=3D"100%" border=3D"0" cellspacing=3D"0=
" cellpadding=3D"0" align=3D"center"><tr><td><tr><td class=3D"b" align=3D"c=
enter" valign=3D"top" bgcolor=3D"#030712" style=3D"padding:0px 0px 0px 0px;=
border-style:solid;border-width: 0px 0px 0px 0px;border-color: #030712FF;bo=
rder-bottom-left-radius:24px;border-bottom-right-radius:24px;"><table role=
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