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Your customers still don't care about you.
I send people to this article almost daily. It is by far the most common=
sales and marketing sin regardless of size of organization or industry. T=
he fastest way to kill engagement and sales is to make your message about=
you instead of them. Read Why Your Customers Don't Care About You. (https=
://proofpositioning.us8.list-manage.com/track/click?u=3Def7021552945f00fbe=
2f3ef31&id=3D857cdde1b1&e=3D4e96c579a1)
Read The Full Article (https://proofpositioning.us8.list-manage.com/track/=
click?u=3Def7021552945f00fbe2f3ef31&id=3D00cd1c3a32&e=3D4e96c579a1)
Ready to uncover what truly drives your customers' decisions? Reach out to=
PROOF (https://proofpositioning.us8.list-manage.com/track/click?u=3Def702=
1552945f00fbe2f3ef31&id=3D15c344318c&e=3D4e96c579a1) to discover wh=
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=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=3D=
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Copyright =C2=A9 2025 Proof=2C All rights reserved.
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<body style=3D"height: 100%;margin: 0;padding: 0;width: 100%;-ms-text-=
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<!--
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=3D"display:none; font-size:0px; line-height:0px; max-height:0px; max-widt=
h:0px; opacity:0; overflow:hidden; visibility:hidden; mso-hide:all;">It is=
by far the most common sales and marketing sin regardless of size of orga=
nization or industry.</span><!--<![endif]-->
<!--
-->
<center>
<table align=3D"center" border=3D"0" cellpadding=3D"0" cellspa=
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<td align=3D"center" valign=3D"top" id=3D"bodyCell" st=
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just: 100%;">
<tr>
<td align=3D"center" valign=3D"top" id=3D"=
templateHeader" data-template-container=3D"" style=3D"background:#transpar=
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dth=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
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th: 600px !important;">
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ound-repeat: no-repeat;background-position: center;background-size: cover;=
border-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table b=
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nImageBlock" style=3D"min-width: 100%;border-collapse: collapse;mso-table-=
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size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: 9px;mso-line-height-r=
ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c=
lass=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
float: left;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom=
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100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://gallery.mailchimp.com/ef7021552945f00fbe2f3ef31/images/c6e3ee8=
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<tr>
<td align=3D"center" valign=3D"top" id=3D"=
templateBody" data-template-container=3D"" style=3D"background:#FFFFFF non=
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d-image: none;background-repeat: no-repeat;background-position: center;bac=
kground-size: cover;border-top: 0;border-bottom: 0;padding-top: 0px;paddin=
g-bottom: 0px;">
<!--[if (gte mso 9)|(IE)]>
<table align=3D"center" border=3D"0" c=
ellspacing=3D"0" cellpadding=3D"0" width=3D"600" style=3D"width:600px;">
<tr>
<td align=3D"center" valign=3D"top" wi=
dth=3D"600" style=3D"width:600px;">
<![endif]-->
<table align=3D"center" border=3D"0" c=
ellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"templateContain=
er" style=3D"border-collapse: collapse;mso-table-lspace: 0pt;mso-table-rsp=
ace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;max-wid=
th: 600px !important;">
<tr>
<td valign=3D"top" class=3D"bo=
dyContainer" style=3D"background:transparent none no-repeat center/cover;m=
so-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-=
adjust: 100%;background-color: transparent;background-image: none;backgrou=
nd-repeat: no-repeat;background-position: center;background-size: cover;bo=
rder-top: 0;border-bottom: 0;padding-top: 0;padding-bottom: 0;"><table bor=
der=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"100%" class=3D"mcnT=
extBlock" style=3D"min-width: 100%;border-collapse: collapse;mso-table-lsp=
ace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-siz=
e-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
=09=09=09=09<![endif]-->
=09=09=09
=09=09=09=09<!--[if mso]>
=09=09=09=09<td valign=3D"top" width=3D"600" style=3D"width:600px;">
=09=09=09=09<![endif]-->
<table align=3D"left" border=3D"0" cellpadding=3D"0" cells=
pacing=3D"0" style=3D"max-width: 100%;min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;float: left;" width=3D"100%" class=3D"mc=
nTextContentContainer">
<tbody><tr>
<td valign=3D"top" class=3D"mcnTextContent" style=
=3D"padding-top: 0;padding-right: 18px;padding-bottom: 9px;padding-left: 1=
8px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-=
size-adjust: 100%;word-break: break-word;color: #757575;font-family: Helve=
tica;font-size: 16px;line-height: 150%;text-align: left;">
<strong><span style=3D"color:#000000">Your cus=
tomers still don't care about you. </span></strong><br>
<br>
<span style=3D"color:#000000">I send people to this article almost daily.=
It is by far the most common sales and marketing sin regardless of=
size of organization or industry. The fastest way to kill engagement and=
sales is to make your message about you instead of them. <a href=3D"=
https://proofpositioning.us8.list-manage.com/track/click?u=3Def7021552945f=
00fbe2f3ef31&id=3D46c05ed786&e=3D4e96c579a1" target=3D"_blank" style=3D"m=
so-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-=
adjust: 100%;color: #007C89;font-weight: normal;text-decoration: underline=
;">Read Why Your Customers Don't Care About You.</a></span>
</td>
</tr>
</tbody></table>
=09=09=09=09<!--[if mso]>
=09=09=09=09</td>
=09=09=09=09<![endif]-->
=09=09=09=09<!--[if mso]>
=09=09=09=09</tr>
=09=09=09=09</table>
=09=09=09=09<![endif]-->
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnImageBlock" style=3D"min-width: 100%;border-collapse: col=
lapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 10=
0%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnImageBlockOuter">
<tr>
<td valign=3D"top" style=3D"padding: 9px;mso-line-height-r=
ule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;" c=
lass=3D"mcnImageBlockInner">
<table align=3D"left" width=3D"100%" border=3D"0" cell=
padding=3D"0" cellspacing=3D"0" class=3D"mcnImageContentContainer" style=
=3D"min-width: 100%;border-collapse: collapse;mso-table-lspace: 0pt;mso-ta=
ble-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100%;=
float: left;">
<tbody><tr>
<td class=3D"mcnImageContent" valign=3D"top" s=
tyle=3D"padding-right: 9px;padding-left: 9px;padding-top: 0;padding-bottom=
: 0;text-align: center;mso-line-height-rule: exactly;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;">
<img align=3D"center" alt=3D"" src=
=3D"https://gallery.mailchimp.com/ef7021552945f00fbe2f3ef31/images/7e2314b=
e-c985-4411-b729-15c0efe2e394.jpg" width=3D"564" style=3D"max-width: 700px=
;padding-bottom: 0;display: inline !important;vertical-align: bottom;borde=
r: 0;height: auto;outline: none;text-decoration: none;-ms-interpolation-mo=
de: bicubic;" class=3D"mcnImage">
</td>
</tr>
</tbody></table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnButtonBlock" style=3D"min-width: 100%;border-collapse: co=
llapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 1=
00%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnButtonBlockOuter">
<tr>
<td style=3D"padding-top: 0;padding-right: 18px;padding-bottom=
: 18px;padding-left: 18px;mso-line-height-rule: exactly;-ms-text-size-adju=
st: 100%;-webkit-text-size-adjust: 100%;" valign=3D"top" align=3D"center"=
class=3D"mcnButtonBlockInner">
<table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" cl=
ass=3D"mcnButtonContentContainer" style=3D"border-collapse: separate !impo=
rtant;border-radius: 3px;background-color: #00ADD8;mso-table-lspace: 0pt;m=
so-table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust:=
100%;">
<tbody>
<tr>
<td align=3D"center" valign=3D"middle" class=
=3D"mcnButtonContent" style=3D"font-family: Helvetica;font-size: 18px;padd=
ing: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webkit=
-text-size-adjust: 100%;">
<a class=3D"mcnButton " title=3D"Read The=
Full Article" href=3D"https://proofpositioning.us8.list-manage.com/track/=
click?u=3Def7021552945f00fbe2f3ef31&id=3Ddd05810a4b&e=3D4e96c579a1" targe=
t=3D"_self" style=3D"font-weight: bold;letter-spacing: -0.5px;line-height:=
100%;text-align: center;text-decoration: none;color: #FFFFFF;mso-line-hei=
ght-rule: exactly;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;display: block;">Read The Full Article</a>
</td>
</tr>
</tbody>
</table>
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnDividerBlock" style=3D"min-width: 100%;border-collapse: c=
ollapse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust:=
100%;-webkit-text-size-adjust: 100%;table-layout: fixed !important;">
<tbody class=3D"mcnDividerBlockOuter">
<tr>
<td class=3D"mcnDividerBlockInner" style=3D"min-width: 100%;pa=
dding: 18px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webk=
it-text-size-adjust: 100%;">
<table class=3D"mcnDividerContent" border=3D"0" cellpaddin=
g=3D"0" cellspacing=3D"0" width=3D"100%" style=3D"min-width: 100%;border-t=
op: 2px solid #EAEAEA;border-collapse: collapse;mso-table-lspace: 0pt;mso-=
table-rspace: 0pt;-ms-text-size-adjust: 100%;-webkit-text-size-adjust: 100=
%;">
<tbody><tr>
<td style=3D"mso-line-height-rule: exactly;-ms-tex=
t-size-adjust: 100%;-webkit-text-size-adjust: 100%;">
<span></span>
</td>
</tr>
</tbody></table>
<!--
<td class=3D"mcnDividerBlockInner" style=3D"padding: 18px;=
">
<hr class=3D"mcnDividerContent" style=3D"border-bottom-col=
or:none; border-left-color:none; border-right-color:none; border-bottom-wi=
dth:0; border-left-width:0; border-right-width:0; margin-top:0; margin-rig=
ht:0; margin-bottom:0; margin-left:0;" />
-->
</td>
</tr>
</tbody>
</table><table border=3D"0" cellpadding=3D"0" cellspacing=3D"0" width=3D"1=
00%" class=3D"mcnTextBlock" style=3D"min-width: 100%;border-collapse: coll=
apse;mso-table-lspace: 0pt;mso-table-rspace: 0pt;-ms-text-size-adjust: 100=
%;-webkit-text-size-adjust: 100%;">
<tbody class=3D"mcnTextBlockOuter">
<tr>
<td valign=3D"top" class=3D"mcnTextBlockInner" style=3D"paddin=
g-top: 9px;mso-line-height-rule: exactly;-ms-text-size-adjust: 100%;-webki=
t-text-size-adjust: 100%;">
=09<!--[if mso]>
=09=09=09=09<table align=3D"left" border=3D"0" cellspacing=3D"0" cellpaddi=
ng=3D"0" width=3D"100%" style=3D"width:100%;">
=09=09=09=09<tr>
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<span style=3D"color:#000000">Ready to uncover=
what truly drives your customers' decisions? <a href=3D"https://proofposi=
tioning.us8.list-manage.com/track/click?u=3Def7021552945f00fbe2f3ef31&id=
=3D368ecb3836&e=3D4e96c579a1" target=3D"_blank" style=3D"mso-line-height-=
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PROOF</a> to discover which of your messages connect on an emotional=
level.</span>
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tica;font-size: 12px;line-height: 150%;text-align: center;">
<span style=3D"color:#000000"><em>Copyright=
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You have a friend on the Proof team!<br>
<br>
<strong>Our mailing address is:</strong><br>
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ded-address">Suite 201</div><span class=3D"locality">Overland Park</span>=
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an></div><br><a href=3D"https://proofpositioning.us8.list-manage.com/vcard=
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